13 posts · 2013—2014
Writing
Where mobile advertising was heading, argued while it was still an open question — the claims, the sales pitches and the April Fools' joke included.
2014
1 post2013
12 posts- Content is king...only if it's actionable Put someone in charge of generating content that reaches your potential users. Check out a few minutes (or all) of this video, starting with where I have it set to…
- Online video boosts conversions - Your competitors already know this 52% of consumers say they are more likely to purchase after watching a product video, according to an Internet Retailer study.
- Mobile apps revenue growing 4x in 5 yrs. Are you ready? Does your advertising strategy include mobile apps? Well it better. Because they are about to get big.
- Don't waste money on ignored TV ad views People who criticize online video advertising are missing the biggest benefit: You're only paying for actual ad views!
- New Google Tool Helps You Track Mobile Actions Across Devices This is not the miracle you may be expecting, but it is still a pretty neat tool to play with, and may save you some time, if you are looking to quickly see how…
- 70% view mobile ads as "invitations" not "invasions" According to the recent IAB Study most people find mobile ads on their smartphones to be positive experiences, rather than inconveniences.
- Mobile ads go boldly where no newspaper goes anymore Instead of continuing to buy local print ads and circulars for $1,000s and sometimes $10,000s, small businesses should be shifting their dollars towards mobile…
- Mobile advertising is becoming more performance-driven Mobile ads started as rich-media monstrosities, the trend was to build apps with all the bells and whistles, customized for every brand initiative and campaign.
- Ad Agency launches cutting-edge 'Dummy Targeting' Satire Advertisers have been trying for decades to target the perfect consumer: someone who is savvy and sophisticated (translation: wealthy), yet also is too lazy to look…
- Correlation Between Twitter Ads and TV Ratings An 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings. Evidence that Twitter promotion can have bottomline impact.
- Moving TV ad dollars to digital increases reach According to a new study published by Nielsen and the International Advertising Bureau, moving your advertising dollars from TV to digital increases reach without…
- The best video ads are 15-sec long Want to make the best promotional video? 15-sec spots work best as pre-roll ads, 30-sec work best as click-to-play.